Affiliate Summit: Have a Plan

If you’re not going to Affiliate Summit East 09 in New York in just over a week from today, you are missing out on the chance to refine or rev up your affiliate marketing plan.

The sold-out event is jam-packed with opportunities to network with movers and shakers as well as educate yourself on new trends, technologies and tools that could put your business into overdrive.

The collective online marketing expertise at Affiliate Summit is unrivaled. So, if you are attending the show, here are some ways for both merchants and affiliates to create or optimize your AffPlan.

Network

*Be the schmooze master. There are plenty of networking opportunities – in the hall between sessions, on the show floor, after sessions, and at parties. Affiliate Summit Co-Founder, Shawn Collins, has created the ultimate networking guide (http://www.affiliatesummit.com/2009/07/25/guide-to-networking-at-affiliate-summit-east-2009/).

*Do the social networking thing. Sign up for Affiliate Summit Social Networking. (http://network.affiliatesummit.com/). It lets you connect with other show goers before the event. You can message, set up meetings, and make new contacts.

Affiliate Summit is the Premiere Affiliate Marketing Industry Conference

Affiliate Summit is the Premiere Affiliate Marketing Industry Conference

*Paint the town red. Get a list of the parties. Events sponsored by the networks – Buy.at, ShareASale, Market Leverage, etc, – are one way to have some fun in the Big Apple and make connections with others. The relaxed environment of these parties often means that people are more open to having conversations.

*Pass out plenty of business cards. If you want to make an impression, there are a variety of ways. But most people will remember you if they can check out your business card when they return to the office. Be sure to have a card that offers room to write notes on it. It’ll help jog your memory after the show.

Get Educated

*Be sure to look at the agenda (http://www.affiliatesummit.com/09e-agenda/) before you get to New York. Mapping out what sessions you want to attend will insure you make the most of your valuable time.

There are lots of great sessions and Affiliate Summit video tapes all of them and makes them available when the show is over. So, don’t be worried if you miss a session. However, there are a few that we’d think you won’t want to miss:

Sunday

Creating Lasting Publisher and Advertiser Relationships
Session 2a
Location: Classroom A – Gibson
Time: 1:30pm-2:30pm

Results are what matter in performance marketing. These industry leaders will discuss how they work together to create long-term partnerships. It will explore communication, commission, policies & more.

(This Session is Open to Gold and Platinum Pass Holders Only)

Advertising Tax Impact, Accomplishments and the Future
Session 2c
Location: Classroom C – Concourse A
Time: 1:30pm-2:30pm

Discussion on the Advertising Tax by industry leaders that have played a key role in organizing industry advocates and educating legislators on the impact of state tax nexus legislation.

(This Session is Open to Gold and Platinum Pass Holders Only)

Rolling Out Across Europe
Session 3a
Location: Classroom A – Gibson
Time: 3:00pm-4:00pm

Taking the leap across the pond? Find out where to start, what you need to take into account, the challenges & pitfalls, and the differences in the various markets via a recent case study.

(This Session is Open to Gold and Platinum Pass Holders Only)

SEO Site Clinic
Session 3d
Location: Classroom D – Nassau Suite
Time: 3:00pm-4:00pm

Live Q&A, site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings.

(This Session is Open to Gold and Platinum Pass Holders Only)

Monday

Seven Deadly Sins of Landing Page Optimization
Session 4c
Location: Classroom C – Gramercy
Time: 11:30am-12:30pm

Landing Page Optimization can skyrocket your profits. Learn how to avoid the most common landing page problems in this fast-paced & informative session with Q&A at the end.

(This Session is Open to Platinum Pass Holders Only)

Web 2010 – Ten Trends Defining Your Future
Session 5c
Location: Classroom C – Gramercy
Time: 2:00pm-3:00pm

As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.

(This Session is Open to Platinum Pass Holders Only)

Tuesday

Keeping Your Affiliate Program Clean
Session 7a
Location: Classroom A – Gibson
Time: 11:30am-12:30pm

Learn advanced approaches to running a clean affiliate program. A review of the systems, processes, tools and techniques used by leading affiliate programs to keep their programs clean.

(This Session is Open to Platinum Pass Holders Only)

Profitable Performance Marketing: More Money for You
Session 7c
Location: Classroom C – Gramercy
Time: 11:30am-12:30pm

Presenting actionable items for 7 main topics, including social media, negotiating, points of sale opportunities, content that pulls, partnerships, prioritization, and the expense of inefficiency.

(This Session is Open to Platinum Pass Holders Only)

*The Meet Market on Sunday is a major opportunity to have meaningful conversations with merchants about their programs. And if you’re a merchant, it’s a fantastic way to recruit affiliates and see what’s on their minds.

Participate

*Ask questions in sessions. It’s a great way to get on-the-spot advice from experts and get noticed by other attends.

*Attend the Ask the Experts session. It’s another way to get your tough questions answered and as well as see what your peers are asking about.

*Visit the Problem Solvers Booth (http://www.affiliatesummit.com/2009/07/02/meet-the-problem-solvers-of-ase09/). Free advice. Who doesn’t want that? Some of these folks charge hundreds of dollars as consultants and they are going our for free at the show. Just belly up to the booth and ask the experts your burning questions. It’s also a good way to get on the radar of the experts.

*Give back. There are many ways to feel good but none as great as helping others. Affiliate Summit has chosen The Big Brothers and Big Sisters of New York City (http://www.affiliatesummit.com/2009/03/11/affiliate-summit-teams-up-with-big-brothers-big-sisters-of-new-york-city/)as the show’s charity. You can make a donation for the cause at the Affiliate Marketers Give Back booth at the Meet Market. (http://amgb.wordpress.com/). Or you can tip the experts and donations will go to help the kids.

*Attend the non-session events, including the Tweet Up, the Affiliate Triathlon and the Karaoke party. Being at these gives you an opportunity to mix and mingle in a casual setting and forge some personal and business relationships.

*Be a mentor. It’s not too late to sign up for the Mentor Program (http://www.affiliatesummit.com/affiliate-summit-mentor-program), which pairs veteran attendees of the show with newbies. It’s not about offering newbies business advice, but rather helping them navigate the show and maybe making some introductions for them. And you’ll have a new buddy to hang with.

*Use Twitter. There is a list of Twitter addresses of speakers (http://www.affiliatesummit.com/09e-speakers/). Be sure to follow them and when you tweet use the hash tag for the event: #ASE09.

Enjoy the Affiliate Summit. And remember, to get the most out of anything…you need a plan.