Merchants: Let us help you launch and grow your Affiliate Program

Running a successful Affiliate Program can be challenging.  But, the benefits of this channel can blow your ROI goals out of the water – if you launch and manage your program right..

Are you ready to make your affiliate program successful?  We can help:

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  • Determine your strategy
  • Understand your competition
  • Choose the best platform
  • Determine who will run your program
  • Show you what affiliates are best for you
  • Optimize your Affiliate Offer
  • Help you with your Terms and Conditions
  • …and so much more!



Let us help you make your launch more efficient.

Affiliate Marketing takes time.  It’s that simple.

You can try your hand, launch and grow your program over time — like most people.  Go it on your own, and figure this whole Affiliate Marketing thing out on your own — it’s nothing new.  No problem.

However, if you want to launch and grow as efficiently as possible — leading to success in affiliate marketing as quickly as possible — then you’ve come to the right place.

We have specific consulting packages that are designed to help you launch and grow a successful affiliate program for your company, as quickly as possible.

Save time with our Consulting Packages.

Let us guide you to success — we have the expertise.

Affplan’s founder, Todd Farmer has an extensive background in Affiliate Marketing. (Read all about it here.)  Over the years, we have developed the relationships and connections needed for Affiliate Marketing Success.

When you hire us for your Affiliate Marketing Plan and Strategy, you get more than just one set of eyes.  More than just one perspective.  You get access to a tight team of highly skilled and experienced Affiliate Marketing Professionals who are passionate about this industry, and being connected with another successful Affiliate Program.

You want expertise?  You got it.

We’re your Hired Gun, your SWAT Team, your strategic think tank — not your program manager.

In case you’re concerned that all you’re buying is a sales pitch to a full-blown management contract, think again.  We’re here to help you.  To guide you.  To advise you.  To give you the tools, blueprints and strategies that you need to execute for success.

We prepare you for success.  So don’t worry about us trying to pitch you out of a job, or add costs that you already have allocated.  We do NOT offer full program management.

There are a lot of great OPMs that you can hire to do this.  (There are many, many great reasons to hire an OPM agency to run your program — but, if you’re going it on your own, then read on.)

You run your program — we’ll help you achieve success faster.

You are not alone.

When you’re running your own in-house affiliate program, you may feel a bit alone in this endeavor.

There are so many choices in affiliate marketing (with regard to choosing a network, determining an overall strategy and growing a successful affiliate program) — it can be overwhelming.

We can help you with specific consulting packages that will make your affiliate program successful.

If you want us to help you with your entire affiliate marketing plan (either detailed or overview), or if you need help with specific needs that make your job efficient (like competitive analysis, network selection, or terms of service guidance), then you’ve come to the right place.

Let us be the Affiliate Marketing Strategy consulting service that helps you launch and grow your affiliate program as efficiently as possible.

Don’t make mistakes.

Since 1998, we’ve been there.  We’ve seen the mistakes that many (and I mean many) Affiliate Programs have been through.  We’ve watched (and helped them) fix these mistakes and turn their programs into successes.  You may be on that road — maybe not.

If you want to know, for sure, then you need us.

We offer two main solutions: 

1) Affiliate Program Strategies

2) Needs-based solutions.

How can we help you?

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[headline_tahoma_medium_left color=”#000000″]Affiliate Marketing Strategy[/headline_tahoma_medium_left]

Full Affiliate Program Marketing Strategy
Our Full Strategy is our premium Affiliate Marketing Plan consulting product.  You’ll get everything in our Condensed Strategy Product, along with much more guidance, tactical planning and an execution road map.

When we hand over the deliverables, you will be ready to rock with complete confidence.  Plus, we followup with monthly meetings to ensure your confidence continues.  For most retailers, prices generally range from $5k to $10K, depending on needs, complexity and time needed.  (More details)

Condensed Affiliate Program Marketing Strategy
Our Condensed Strategy is our standard Affiliate Marketing Plan consulting product.  This is an amazing value, and most clients find this fits their needs.  You’ll get a comprehensive Affiliate Marketing Plan, designed exclusively for your business situation and goals.

You’ll know exactly how to structure your Affiliate Program, which network to select, how to recruit affiliates  — and the most effective ways to succeed.  For most retailers, prices generally range from $1k – $2k, depending on needs, complexity and time needed.  (More details)

Monthly or Quarterly Followup Meetings
Regardless of your Affiliate Marketing Plan Consulting Package, we won’t leave you hangin’.  If you’re running your own affiliate program, you may need some ongoing guidance, help or advice.  “What do I do in this situation?”, or “What am I doing wrong here?”, or “How to I fix this problem?”, or “Is this an opportunity worth investing in?” — these are the questions our Affiliate manager clients come to us with.  If this happens to you — we’ve got your back. (More details)


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[headline_tahoma_medium_left color=”#000000″]Needs-Based Solutions[/headline_tahoma_medium_left]

1) Network Selection
In the sea of Affiliate Networks — which one is best for you?  Which one is most cost effective?  Which has the technology you need to run the program you desire?  Which has the services that you’ll need to lean on for success?

Save time researching, and cut through the network pitches.  We’ve heard them all, and we can help you.  (More details)

2) Competitive Analysis
As with any marketing or product initiative, competitive analysis is imperative.  Save time and focus on success.  Let us give you a customized, comprehensive 360 degree view of the competitive landscape for your business.  (More details)

3) Current Program Analysis
Not seeing the results you hoped for in your Affiliate Program?  Maybe you didn’t know about our Strategy Packages when you launched?  😉  Let us take a look at your current program and help guide you back onto the path of success.  (More details)

4) Launch Prep Analysis
Think you’re ready to launch?  Want us to give you an expert’s perspective on your plans and strategy?  There’s no shame in asking for a quick review to be sure you’re ready for prime time.  (More details)

5) Affiliate Program Agreement Consulting
Your Affiliate Agreement is the legal document that defines the operations of your Affiliate Program.  Do you know all the elements that you need to include to ensure your affiliates promote your company, brand and products within the guidelines your business goals require? (More details)


We also have a few products that we’ve made for merchants.  These are not “consulting packages”, but rather, these are products that you can buy now to help you launch or manage your successful affiliate program.

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[headline_tahoma_medium_left color=”#000000″]Products for Merchants[/headline_tahoma_medium_left]

1) Startup Check-List
If you’re going to run your own affiliate program, do you know all the things you need to do to launch, and succeed?  We have a 117 point step-by-step check list (broken into 20 different check lists) to help you. (More Details)

2) Affiliate Marketing Plan Outline
We have a comprehensive outline available for you to use as your guide to creating your Affiliate Marketing Plan.  It’s available for free, and we invite feedback.


And, if you need any particular, customized help, we offer full merchant consulting services to meet your needs.