Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your affiliate marketing plan.

Thankfully, the talented Lisa Picarille moderated this episode about Affiliate Marketers and the Value of Blogging.

Joining Lisa, were Rosalind Gardner and Shawn Collins.

In previous episodes, we’ve focused exclusively on Merchants, Advertisers and Outsourced Program Managers. But not today.

Effective immediately, starting with this episode, we’re breaking out and expanding AffPlan, by covering the “Affiliate Side of Affiliate Marketing“.

…And this podcast is an impressive first “Affiliate Focused” episode of the Affplan Strategies Session. Listen now for some serious tips for profitable, efficient affiliate marketing with Blogs.

Rosalind Gardner has been a leader in the affiliate marketing industry since 1998 and is recognized best through her “Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People’s Stuff Online”, the NetProfitsToday blog for webmasters and her many articles as a columnist for Revenue magazine.  As a speaker, consultant and prolific blogger, Rosalind teaches affiliates how to build sustainable online businesses and merchants learn how to structure their affiliate programs to attract and retain loyal Super Affiliates like herself.

www.RosalindGardner.com

www.NetprofitsToday.com

Shawn Collins has been an affiliate marketer since 1997. He’s the co-founder of the Affiliate Summit conference.  He is also the Co-Editor-in-Chief of FeedFront Magazine and the Founder of podcasting network GeekCast.fm.  His book, ‘Successful Affiliate Marketing for Merchants‘ is the best selling book in the space, and it is considered to be required reading by affiliate managers. He publishes the annual AffStat Report, a research, analysis, and benchmarking report for the affiliate marketing industry. The data in the AffStat series is widely quoted by trade publications, including Internet Retailer and Jupitermedia properties. Shawn writes a daily blog on affiliate marketing news and opinion at his Affiliate Tip site, and posts regularly to his Affiliate Tip TV channel on YouTube.

http://www.affiliatesummit.com
http://blog.affiliatetip.com
http://www.feedfront.com
http://www.geekcast.fm
http://www.twitter.com/affiliatetip
http://www.facebook.com/shawncollins

The discussion kicked off with talk about the benefits of blogging (additional traffic, automation); how to write copy for your audience; where to get free content; do to come up with ideas for posts; the best ways to monetize; what common mistakes affiliates are making when it comes to blogging; personal versus professional blogs and more.

Resources and Show Links

Twitterfeed.com
www.twitterfeed.com

Facebook
www.facebook.com

Twitter
www.twitter.com

RSS feeds
www.masternewmedia.org/rss/top55

Aweber
www.aweber.com

WordPress
www.wordpress.org

Thesis
www.DIYThemes.com/Thesis

E-zine Articles

http://ezinearticles.com

Clickbank

http://www.clickbank.com

FTC Policy on endorsements and bloggers
www.ftc.gov/opa/2009/10/endortest.shtm

Social Oomph (formerly TweetLater)

http://www.socialoomphblog.com

Thanks for listening to the AffPlan Strategies Session. For more information and resources to take your affiliate marketing plan to the next level go to www.affplan.com

Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your online affiliate marketing plan.

Lisa Picarille moderated a discussion about the CPA space with special guests Mark Roth and Jim Lillig.

Mark Roth, CEO of OfferVault.
Mark got involved with Internet Marketing as a PPC Affiliate in June 2005, focusing mainly on CPA offers. In March of 2006 he was able to get into affiliate marketing full-time and simultaneously developed Affiliate Radar and Offervault in 2007.  In addition to PPC and CPA, Mark’s expertise also includes split testing and landing page optimization, landing page design and SEO.
OfferVault.com
Twitter.com/markroth

Jim Lillig,  Director of Networks at ClickFusion
Jim is a long time Performance Marketing industry veteran.  He started his own consulting company in 1997 and over the last decade has held posts at various CPA networks. His latest venture, ClickFusion is a new CPA network that combines post transactional monetization with CPA network distribution. He recently authored a detailed report, called The State of CPA and is the director of network at DotComSecrets.
Clickfusion
JimLillig.com
Twitter.com/jimlillig
DotComSecrets.com

We talked about how CPA differs from CPM; why using CPA can be beneficial for affiliates; which affiliates CPA is right for; the tainted reputation of CPA networks and how to go about selecting one that adds value; what are the questions merchants need to ask when thinking about using a CPA network; how CPA is going to overcome issues about fraud, compliance, lack of transparency; FTC scrutiny; whether or not the big rev-share networks are going to get into CPA; industry consolidation and more.

Resources

• DirectTrack
• The State of CPA

Thanks for listening to the AffPlan Strategies Session. For more information and resources to take your affiliate marketing plan to the next level go to AffPlan.com.