I’ve been in Affiliate Marketing since late 1997, early 1998.
The company I founded (and sold in 2005 to “Inuvo”) was the first In-House Affiliate Tracking and Management Solution for Merchants. Essentially, we helped merchants start and run their own Affiliate Programs.
And it was very successful, too. Over 3,000 different Merchants started their Affiliate Program on the platform my company created.
So, looking back, roughly 13 years later, it seemed to me that everyone knows what Affiliate Marketing is, and what an Affiliate Program is.
Boy, was I wrong.
My good friend Deborah Carney has put together a great video series to teach Merchants all about Affiliate Marketing, and how to leverage an Affiliate Program for their business.
For those of you new to this growing industry, I think you’ll find the information in this initial video, “What is an Affiliate Program”, invaluable in your research.
This video is an introduction to creating a merchant affiliate program. There are lots of videos out there to teach affiliates about affiliate marketing, this one is to educate the merchants that are interested in starting an affiliate program.
Hey Todd –
Am I imagining this or was My Affiliate Program previously called The Affiliate Program?
Happy New Year!
It was, indeed, Shawn. You know your Affiliate Marketing history, my friend! Happy New Year, to you! Hope you’re enjoying your new climate this New Year’s Eve.
Thanks for the great write up Todd! Us “old timers” think everybody knows what we know, and with more and more contact from the new people that are not only new to affiliate marketing, but to internet marketing in general, you start to see that we are speaking a foreign language 🙂
So with this video and the MerchantABCs Podcast series we hope to get new folks “up to speed”. Plus I’ve heard from a veteran or two that they learned something too!
There is so much we take for granted!
You’re right, Deb. Great video, and I love your podcasts.
Where you were then, there are a lot of people in the same place now. Look forward to recording some stuff with you (hint hint). And of course Shawn wrote the book on affiliate managing!
I like to keep it short – affiliates are those who promote others’ products and get a commission when referring customers that make a purchase.
Then, if needed, I gradually go into details – e.g. niches, methods of promotion, tracking – the cookies story, etc.
So far so good with this 🙂
Great stuff, what do you think about clickbank products and being a merchant? Website Money Making opportunities!