by Todd Farmer | Merchant Lessons, Merchants
Us Affiliates are a fickle bunch. Sure, many of us professional affiliates employ media planning strategies that can accommodate your schedule. …But, most of us don’t. I know that Affiliate Mangers have a lot of responsibilities. You must answer to the...
by Todd Farmer | Merchant Lessons, Merchants
I’ve heard this more often than I care to admit from aspiring merchants. “I’m about ready to launch my site (or offer), and before I start spending money on traffic, I’ll just launch an affiliate program and work out the kinks”. Sure,...
by Todd Farmer | Affiliate Marketing Strategies Session, Merchant Lessons, Merchants, Podcast
AffPlan Podcast – AffPlan Strategies Session #4 Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your online Affiliate Marketing Plan. Lisa...
by Todd Farmer | Affiliate Agreement, Merchant Lessons, Merchants, planning strategies
Whether or not merchants allow trademark bidding on their terms is a complex and important issue for the entire performance marketing space. Veteran affiliate Joe Sousa does a great job of looking at this complicated problem and synthesizing it in a way that’s easy to...
by Todd Farmer | Interviews, Merchant Lessons, Merchants, Networks, planning strategies
On the surface most of the performance marketing networks seem very similar – acting as intermediaries between advertisers and publishers and offering many of the same basic services including tracking technology, reporting tools, payment processing and payment...
by Todd Farmer | Affiliate Marketing Strategies Session, Merchant Lessons, Merchants, Podcast, recruiting
AffPlan Podcast – AffPlan Strategies Session #2 Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your online Affiliate Marketing Plan. For our...
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