AffPlan Podcast – AffPlan Strategies Session #5

Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your online affiliate marketing plan.

Lisa Picarille moderated a discussion about the CPA space with special guests Mark Roth and Jim Lillig.

Mark Roth, CEO of OfferVault.
Mark got involved with Internet Marketing as a PPC Affiliate in June 2005, focusing mainly on CPA offers. In March of 2006 he was able to get into affiliate marketing full-time and simultaneously developed Affiliate Radar and Offervault in 2007.  In addition to PPC and CPA, Mark’s expertise also includes split testing and landing page optimization, landing page design and SEO.

Jim Lillig,  Director of Networks at ClickFusion
Jim is a long time Performance Marketing industry veteran.  He started his own consulting company in 1997 and over the last decade has held posts at various CPA networks. His latest venture, ClickFusion is a new CPA network that combines post transactional monetization with CPA network distribution. He recently authored a detailed report, called The State of CPA and is the director of network at DotComSecrets.

We talked about how CPA differs from CPM; why using CPA can be beneficial for affiliates; which affiliates CPA is right for; the tainted reputation of CPA networks and how to go about selecting one that adds value; what are the questions merchants need to ask when thinking about using a CPA network; how CPA is going to overcome issues about fraud, compliance, lack of transparency; FTC scrutiny; whether or not the big rev-share networks are going to get into CPA; industry consolidation and more.


Thanks for listening to the AffPlan Strategies Session. For more information and resources to take your affiliate marketing plan to the next level go to