AffPlan Podcast – AffPlan Strategies Session #6

Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your affiliate marketing plan.

Lisa Picarille moderated this episode. She was joined by Karen White and Lisa Riolo to talk about leveraging conferences as a great learning and networking experience.

Lisa Riolo is an online marketing veteran and an active member in the performance marketing community. As a consultant, she helps online businesses transform potential and opportunity into profits and results. Lisa’s previous experience includes a senior vice president of business development role at Commission Junction and managerial roles at Peet’s Coffee & Tea and Bank of America. Lisa is also a co-host on The Spew podcast focusing on women in online marketing.>

Karen White is Vice President of Marketing at SquirtGun Media Group, a performance marketing agency that specializes in outsourced program management.  As a Performance Marketing Strategist and Consultant, Karen works with corporate brands to define, develop and execute performance marketing initiatives; her current clients include Qwest Communications and Planet Hollywood Resort & Casino.  Prior to SquirtGun Media Group, she was Vice President of Business Development & Marketing for Partner Fusion, her role there was to develop new agency accounts and oversee strategic development of client initiatives.  Over the years, Karen has worked with clients such as Qwest Communications, The Blue Man Group, and TaxBrain. In 2006, as Affiliate Program Manager for Wynn Las Vegas, she received the Commission Junction “People Horizon Award” for her excellence in affiliate program management. Karen is also a co-host on the popular Internet marketing podcast called The Spew, which broadcast weekly on

The group discussed the growing number of conferences and shows; how to pick shows that are right for your business objectives; factors used to determine whether you’ll attend a show or not; looking beyond the big shows for affiliates; how to find other conferences of interest; how to determine ROI at a show; tips for following up; and where to find out about events.

Lisa Riolo’s microphone was a little fuzzy at the very beginning, but the problem was fixed quickly and she sounds great throughout the vast majority of the podcast!


Affiliate Summit


Interactive Advertising Bureau

Direct Marketing Association


Las Vegas Convention Authority

Events in America

Event Resources


Thanks for listening to the AffPlan Strategies Session. For more information and resources to take your affiliate marketing plan to the next level go to