by Todd Farmer | Interviews, Merchant Lessons, Merchants, Networks, planning strategies
On the surface most of the performance marketing networks seem very similar – acting as intermediaries between advertisers and publishers and offering many of the same basic services including tracking technology, reporting tools, payment processing and payment...
by Todd Farmer | Affiliate Marketing Strategies Session, Merchant Lessons, Merchants, Podcast, recruiting
AffPlan Podcast – AffPlan Strategies Session #2 Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your online Affiliate Marketing Plan. For our...
by Todd Farmer | Affiliate Marketing Strategies Session, Merchant Lessons, Merchants, planning strategies, Podcast, research
AffPlan Podcast – The AffPlan Strategies Session #1. Welcome to the premiere episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your online Affiliate Marketing...
by Todd Farmer | Merchant Lessons, Merchants, Networks
At its most basic, the role of the affiliate networks is to act as an intermediary between advertisers and publishers – helping both get the most out of their online marketing relationship. Serving multiple parties is a balancing act and requires the networks to...
by Todd Farmer | Resources
Thanks to my good friend, Karen Garcia, co-founder of GTO Management, I now have a shortcut for optimizing my time and efforts at Affiliate Summit East ’09 (#ASE09 on twitter). …and now, you do too. To enhance our post from yesterday, “Affiliate...
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