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Merchants: Please approve us quickly

by Todd Farmer | Merchant Lessons, Merchants

Us Affiliates are a fickle bunch. Sure, many of us professional affiliates employ media planning strategies that can accommodate your schedule.  …But, most of us don’t. I know that Affiliate Mangers have a lot of responsibilities.  You must answer to the...

Merchants – Don’t use Affiliates as Guinea Pigs

by Todd Farmer | Merchant Lessons, Merchants

I’ve heard this more often than I care to admit from aspiring merchants. “I’m about ready to launch my site (or offer), and before I start spending money on traffic, I’ll just launch an affiliate program and work out the kinks”. Sure,...

Strategies Session #4: DataFeeds galore!

by Todd Farmer | Affiliate Marketing Strategies Session, Merchant Lessons, Merchants, Podcast

AffPlan Podcast – AffPlan Strategies Session #4 Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your online Affiliate Marketing Plan. Lisa...

Merchant Restrictions on the Affiliate Channel

by Todd Farmer | Affiliate Agreement, Merchant Lessons, Merchants, planning strategies

Whether or not merchants allow trademark bidding on their terms is a complex and important issue for the entire performance marketing space. Veteran affiliate Joe Sousa does a great job of looking at this complicated problem and synthesizing it in a way that’s easy to...

Interview: Heather Paulson on Affiliate Network Differences

by Todd Farmer | Interviews, Merchant Lessons, Merchants, Networks, planning strategies

On the surface most of the performance marketing networks seem very similar – acting as intermediaries between advertisers and publishers and offering many of the same basic services including tracking technology, reporting tools, payment processing and payment...

Strategies Session Podcast #2: Recruiting Affiliates

by Todd Farmer | Affiliate Marketing Strategies Session, Merchant Lessons, Merchants, Podcast, recruiting

AffPlan Podcast – AffPlan Strategies Session #2 Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your online Affiliate Marketing Plan. For our...
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