by Todd Farmer | Industry, Merchants
As online marketing continues to evolve at a rapid pace, so do the agencies that that work with merchants and manage their affiliate programs. Outsourced Program Management is now becoming a function of what many online marketing agencies do rather than their entire...
by Todd Farmer | Affiliates
Working in the affiliate marketing space often means interacting with a diverse group of people. That’s the good news and the bad news. Not everyone has the same ethical boundaries and sometimes the few rogue marketers can be real douche bags. Find out if you’re one...
by Todd Farmer | Affiliate Marketing Conference, Industry, Newbies
Affiliate Summit East 2013 is coming soon to Philadelphia — and I am happy to announce that I have a few Networking Passes to Affiliate Summit that will be available for our AffPlan readers, subscribers and AffPlan Members (both Free Members and Premium...
by Todd Farmer | Merchants
In a word, Yes. Google Affiliate Network is shutting down. In GAN’s typical “automation is better than relationships” manner, they announced the closing of the Google Affiliate Network in a blog post. Yep. A blog post. (Read the official blog post...
by Todd Farmer | Affiliates, Merchants
I’m a big fan of using heatmaps to improve conversions on landing pages, sales pages or any conversion-centric webpage. CrazyEgg is the heatmap software I use. Appsumo is offering a “crazy deal” on CrazyEgg HeatMap Software. The deal? Lifetime...
by Todd Farmer | Affiliate Lessons, Affiliates
I was in the audience a while ago when my good friend (and former employee) Rachel Honoway presented at Affiliate Summit. The title of her presentation was, “Got an idea? Make it a reality!” It’s a really great presentation, and I ran into it again...
by Todd Farmer | Design, Resources, software, Videos
In a recent private email to our AffPlan Members, I confessed something that has made a big impact on how I look at content and graphics. I confessed that I based a significant element of my content decisions on a false premise. You see, In the past, I would tell...
by Todd Farmer | Issues in Affiliate Marketing
Staying updated about what is new in affiliate marketing is hard, but there are some issues that need to be followed else you might lose your business entirely. The biggest of these right now is the Affiliate Nexus Tax legislation. Affiliates need to understand where...
by Todd Farmer | Affiliate Marketing Conference
Are you attending Affiliate Summit West in Las Vegas next week? If you are, we would love to meet up with you! Todd and I are not only attending but also speaking at the conference. Our session, Coping with Affiliate Marketing Challenges, will be Sunday from...
by Todd Farmer | Resources, Videos
Last week Todd and I hosted a free webinar entitled “10 Ways to Prepare Your Affiliate Sites for the Holidays.” In case you missed it, there are still ways for you to get the information. Here were a few of the key points from the session: How to create...
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