by Todd Farmer | Merchants, Networks, ShareASale
ShareASale has been a major player in the affiliate marketing space for years. They offer an impressive network of high quality affiliates, and ultra-high quality network quality. (Recently, I admitted that ShareASale is my network of choice.) ShareASale is a leader...
by Todd Farmer | Affiliates, Industry, Interviews, Merchants, Newbies, ShareASale
At ShareASale ThinkTank (in 2009), I took a few videos of some of the great people in this industry, who love ShareASale. Well, it’s been almost an entire year — and I’ve finally published these videos. (Takeaway: don’t procrastinate! It only...
by Todd Farmer | Interviews, Merchant Lessons, Merchants, Networks, planning strategies
On the surface most of the performance marketing networks seem very similar – acting as intermediaries between advertisers and publishers and offering many of the same basic services including tracking technology, reporting tools, payment processing and payment...
by Todd Farmer | Merchant Lessons, Merchants, Networks
At its most basic, the role of the affiliate networks is to act as an intermediary between advertisers and publishers – helping both get the most out of their online marketing relationship. Serving multiple parties is a balancing act and requires the networks to...
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