Whether or not merchants allow trademark bidding on their terms is a complex and important issue for the entire performance marketing space. Veteran affiliate Joe Sousa does a great job of looking at this complicated problem and synthesizing it in a way that’s easy to understand. He was kind enough to share with us a ...…
AffPlan Podcast – AffPlan Strategies Session #3 Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your online Affiliate Marketing Plan. Lisa Picarille moderated and was joined by two very well-known and well-respected OPMs: Karen ...…
On the surface most of the performance marketing networks seem very similar – acting as intermediaries between advertisers and publishers and offering many of the same basic services including tracking technology, reporting tools, payment processing and payment aggregation. But dig deeper and you’ll find that there are substantial differences between the largest networks with each ...…
AffPlan Podcast – AffPlan Strategies Session #2 Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your online Affiliate Marketing Plan. For our second AffPlan Strategies Session we tackled another key component of your Affiliate Marketing ...…
AffPlan Podcast – The AffPlan Strategies Session #1. Welcome to the premiere episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your online Affiliate Marketing Plan. For the debut of the AffPlan Strategies Session we tackled a fundamental component ...…
