AffPlan Podcast – AffPlan Strategies Session #7

Welcome to another episode of the AffPlan Strategies Session, a podcast where industry leaders share their expert advice to help you with all aspects of creating and refining your affiliate marketing plan.

Once again, the wonderful Lisa Picarille was the moderator for this discussion about trademark bidding with our guests, Deb Carney and Joe Sousa.

Deb Carney, president of Team Loxly.

Deb Carney is the president of Team Loxly, an outsourced program management firm. Deb has been creating websites for more than 15 years. She is currently an affiliate as well as an OPM. She enjoys teaching affiliates how to optimize their sites.  You can hear her tips on Affiliate ABCs and Make Your Mark (art marketing) podcasts on Geekcast.fm. In addition, Deb has also been a professional photographer for 30 years.

www.twitter.com/loxly
www.teamloxly.com

Joe Sousa, Affiliate Marketer and all around awesome guy.

Joe Sousa is an affiliate marketer. He started doing SEO work for clients back in 1998 and shifted to full time affiliate marketing around 2002. He has worked in both organic search and PPC with hundreds of merchants and built hundreds of sites over the years. Joe also works with his dad and brother and their company has developed many different marketing tools including the Traffic Geyser Video and Social Media Marketing System.

www.twitter.com/drcool73
www.whatdoejoethink.com

Today’s Topic:  Trademark Bidding and PPC Policies in Affiliate Marketing

In the wide ranging discussion we defined trademark bidding; discussed when it’s a good thing for affiliates and when it’s good for merchants; gave examples of when it makes no sense; the motivation behind merchant’s decisions to forbid trademark bidding; how some affiliates game the system; what it takes to police these policies; how to educate merchants and affiliates on the topic; software that helps affiliates do trademark bidding and more.

Resources

Google Keyword Tool
http://www.google.com/sktool/

Keyword Spy
http://www.keywordspy.com

Wordtracker
http://www.wordtracker.com/

Datafeeds podcast, Affiliate Strategies Session #4
http://www.affiliatemarketingplan.com/podcast/strategies-session-4-datafeeds-galore

Joe Sousa’s Post
http://whatdoesjoethink.com/2009/09/merchant_restrictions_on_their_affiliates/